The environmental analysis and Porter generic strategy will help to analyze the forces experiences by Athrill Airlines Inc. Not all Industries are equal in terms of their potential profitability is a need to device any change in the strategies based on the external forces. Another important implication can drive about the growth and profitability alignment internally due to external pressure. The strong brand strength is very important and crucial factor in the success of Athrill Airlines Inc. There is certain objective of branding and it would analyzed that whether Athrill Airlines Inc has achieve all the necessary objective to become successful and strong brand. Developing branding is not a easy job and it needs lots of analysis of customer behavior so that proper association of brand to its target market can be well connected.
Brand should have clear and strong brand identity which would eventually drive the brand equity. Identity building is the way to create brand exposure. It is not necessary that consumer who only made buy the brand wants to know about the brand, but in fact some people who even don’t buy brand build the strong brand perception by supporting brand identity. It is one of the important and crucial steps to involve the consumer in the brand building process. Especially for any service industry like Airline, there is direct interaction with consumer and strong key decision to participate consumers in building the brand. To create the brand through consumer it is also essential to build the brand through consumer experience. The experience creates a relationship which is even beyond creating brand identity in terms of creating brand symbol.
Whom to brand with:
We can brand with Instagram
We can brand with Ixigo
We can brand with facebook
We can brand with Amazon, Flipkart etc
We can brand with different social media sites, games etc to make people know about our airlines.
Frame selection procedure for Ales Airlines crew members.
1. Preliminary interview: the selection process generally starts with this step where the totally unsuitable applicant is eliminated. Thus the organization is saved from the expenses of processing the applicant through the remaining steps of selection. The candidates who pass this step are only asked to fill the application form.
2. Receiving applications: after passing the preliminary interview the candidate is asked to fill the standard application form. The application form generally consists the information about the age, qualification, experience etc. of the candidate on the basis of which the interviewer gets the idea about the candidate and this information also helps in formulating questions.
3. Screening of applications: after receiving the applications the screening committee screens the applications. Only the candidates who qualify the criteria of the screening committee are called for the interview. Usually the candidates selected for interview are four to six times than the number of posts. Interview letter is sent to them or they are called telephonically.
4. Employment test: after getting the interview letter and before going to the interview there is one more step and that is the employment tests. These tests are done to check the ability of the candidate. These tests vary from organization to organization and change as per the need of the particular job. these tests are intelligence tests, aptitude tests, trade tests, interest test, personality tests etc. these tests must be designed properly otherwise they will not good indicator of one knowledge.
5. Employment interview: the candidates who qualify the above tests are called for the employment interview. This interview is done to get more information about the candidate, to give him the actual picture of what is required from him, to check the communication skill of the candidate etc. for senior position post; a panel is prepared who take the interview. At the end of interview of each candidate the members of panel discuss about the candidate and give him the grades.
There may be direct interview or indirect interview. The interview should be conducted in a room free from the noise and disturbance only than the candidates will be able to speak freely and frankly.
6. Checking references: before selecting the employ the prospective employee generally look out for the referees given by the candidate. To check about the candidate’s past record, reputation, police record etc.
7. Physical examination: The organizations generally prefer medical examination to be incurred of the person to avoid time and expenditure spend on the medically unfit person. Sometimes the organization may ask the candidate to get them examined from the medical expert.
8. Final selection: after all these steps the candidate is selected finally. He is appointed by issuing appointment letter. Initially he is appointed on probation basis after finding his work satisfactory he is appointed as permanent employee of the organization or otherwise he may be terminated.
Thus, all the above said steps of selection are important for the appointment of right kind of person for the right job.
Major things to be covered to start a Airline Startup
1. Airports in USA
FAA CodeAirport NameLocation
TE5611 Tv Dallas Heliport
Dallas TX
XS383321 Westside Heliport
Pasadena TX
XS504-g Ranch Airport
Premont TX
4XA54-shipp Airport
Burkburnett TX
36TS4bh Heliport
Georgetown TX
48TE4m Ranch Airfield Airport
Langtry TX
TE825-state Heliport
Fate TX
6TE66666 Ranch Airport
Guthrie TX
0XA574 Ranch Airport
Campbellton TX
OCHA L Mangham Jr. Rgnl Airport
Nacogdoches TX
XA63Aaf Heliport
Lucas TX
F83Abernathy Muni Airport
Abernathy TX
TX00Abilene Executive Airpark Airport
Abilene TX
ABIAbilene Rgnl Airport
Abilene TX
4TX1Abilene Rgnl Medical Center Heliport
Abilene TX
6TX1Action 5 Heliport
Fort Worth TX
TS99Action Nr 2 Heliport
Cypress TX
4TX8Addington Field Airport
Krum TX
ADSAddison Airport
Dallas TX
XA28Adkins Heliport
San Antonio TX
T31Aero Country Airport
Mc Kinney TX
44TAAero Crafter Inc Heliport
Princeton TX
T25Aero Estates Airport
Frankston TX
9TA0Aero Heliport
Round Rock TX
89TXAero-bee Ranch Airstrip Airport
Burnet TX
2.Estimated cost of Airline startup
Now, the Aviation Industry is exciting one where things are changing day by day and difficult make cost break event. Starting a Airline is not an easy task, Since it requires vast process and Experienced professionals in order to cope with the Current Airlines. Let’s have a look of an average estimation of Airline Start-up and what are the pros and cons does it have.
The Average Estimated costs for Airlines startup is $ 834 Million, which includes maintenance, slots, salaries and other operating costs :-
1.To Build a headquarters building with 5,000 square feet is required for small Airlines and the its cost is around $1 - $2 million if we have own land.
2.Need to purchase at least 1 Hanger with larger size approximately 20,000 square feet or more and it cost around $ 2 million
3.Must hire approximately 34 Pilots and Pilot Salary begin with 20 thousand pounds.
Also should hire more than 16 Mechanics, 2/3 flight attendants for each, Cabin Crews, office workers for P.R, fleet management, Ground Staffs and all of its salary costs around $ 1.56 Million/year.
4.7,000Ibs tones of fuels are required for each take off
5.The Small Aircrafts for start-up costs up to $ 49 Million (Boeing 737 – 400 Aircrafts | Dirt Cheap | Expense. And Boeing 747 8i has a market price of $160 million each. Sovereigns however sell for around $15 million at market prices.
6.Airport Landing/parking and terminal use fees requires 2.5 million/year.
7.Total Estimated Cost: $ 834 Million.
3.Number of Aircrafts Needed ( 2 – 3 Aircrafts )
4.Selection Procedure of Crew Members
Hiring Alert……. Yes we know about this..
In order to become a cabin crew, there are some well defined eligibility criteria to be cracked. Airline staffs are play a major roles in the safety of the passengers, so these skills are mandatory while handling passengers.
Eligibility Criteria:
1.A basic bachelor degree is mandatory in order to shortlisted for Cabin crew.
2.A Candidate should be required to have below 25 years old.
3.Height of 5.5 to 5.9 and a Weight in proportion to height is Good enough to Enroll as cabin crew.
