Branding Strategy
The environmental analysis and Porter generic strategy will help to analyze the forces experiences by Athrill Airlines Inc. Not all Industries are equal in terms of their potential profitability is a need to device any change in the strategies based on the external forces. Another important implication can drive about the growth and profitability alignment internally due to external pressure. The strong brand strength is very important and crucial factor in the success of Athrill Airlines Inc. There is certain objective of branding and it would analyzed that whether Athrill Airlines Inc has achieve all the necessary objective to become successful and strong brand. Developing branding is not a easy job and it needs lots of analysis of customer behavior so that proper association of brand to its target market can be well connected.
Brand should have clear and strong brand identity which would eventually drive the brand equity. Identity building is the way to create brand exposure. It is not necessary that consumer who only made buy the brand wants to know about the brand, but in fact some people who even don’t buy brand build the strong brand perception by supporting brand identity. It is one of the important and crucial steps to involve the consumer in the brand building process. Especially for any service industry like Airline, there is direct interaction with consumer and strong key decision to participate consumers in building the brand. To create the brand through consumer it is also essential to build the brand through consumer experience. The experience creates a relationship which is even beyond creating brand identity in terms of creating brand symbol.
Whom to brand with:
- We can brand with Instagram
- We can brand with Ixigo
- We can brand with facebook
- We can brand with Amazon, Flipkart etc
- We can brand with different social media sites, games etc to make people know about our airlines.
Letter Head
Uniform
Roshni Sachdev
Director Fintech
Athrill Airlines Inc. USA
No comments:
Post a Comment