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Athrill Aviation Promotional Plan for EID Festival.

by Komal, Shruti and Yazhini

1. Shruti Kaondal(Dir, Operations)

Promotion aims to stimulate demand for a company's goods or services. Promotional strategy is designed to inform, persuade, or remind target audiences about our brand and our services
Promotional chances increase on the occasions and therefore to connect with our customers and show them that we are with them at all times, we are celebrating Eid-Ul-Adha.

Promotional Plan for EID Festival
- Provide sweets and dry fruits to our passengers
- We can also give complimentary sheer khurma as a dessert
- Attar (non alcoholic perfume) can be given as a gift to our customers so that they remember our gratitude towards them
- Biryani can be kept as a speciality on this day or can be offered at lower price than usual
- A small video on social media wishing them 'Eid Mubarak' from Athrill Airlines family also including the wishes of our frequent flyers in the video on request
- There can be a contest kept where the lucky winner will get one way flight free offer but will be claimable for a limited period of time and destinations
- For Eidi some exciting offers can be made available by partnering with brands like discounts on flight or free meal on another flight or can claim a gift mentioned in their Eidi envelope with a 'Eid Mubarakh' message

- 'Eid mubarak by Athrill Airlines' can be printed on the tissues we provide on flight

- For children toffees can be given or a set of stationary with the message and our brand name

Shruti Kaondal

Director Operations

Athrill Airlines Inc. USA

www.athrillairlines.com

DirectorOperations@AthrillAirlines.com

2. Yazhini (Chief Pilot)

Promotional plan during EID

• We can provide a baggage allowance most passengers will be in need of that as its festive time. Which in turn attracts most of the traveler who carries festive shopping bag.
• We can provide someplace for worship .everyone this festive will need a place for their prayers to done.
• We can provide a family discounted package for travelers who find the time to relax together with their families on this holiday.
• We can provide customized destination package for Muslims which makes to choose us.
• We can provide their traditional foods to make their travel experience to be flourished.

Yazhini

Chief Pilot
Athrill Airlines Inc. USA
www.athrillairlines.com
chiefpilot@athrillairlines.com

3. Komal (Dir, Trainer)

The season of EID is upon us , Kicking off three days of excessive celebrations , food banquets and family gatherings. The Eid marks the end of Ramdan , a month of daily fasting and intense workship. The Eid is the perfect season for gifting, and so here the Athrill Airlines brings you a Quiz Contest. The winner of the contest will be given special discount and free food will travelling with us and the runners up will get to 10% on off on their travel with Athrill Airlines.

We can also add an Eid theme to our social media platforms and website’s homepage to get employees hyped for the spirit of eid.

For the employees working with Athrill Aielines we can offer them free lunch or voucher with some discount.

Warm Regards

Komal Agrawal
Director Training
Athrill Airlines Inc. USA
www.athrillairlines.com
Directortraining@AthrillAirlines.com

How other Airlines are celebrating Eid
Done by Varnika, Roshni, Anuja and Kanitmathi.

1. Varnika(Dir, Marketing)

HOW AIRLINES CELEBRATE EID :

Eid-al-Fitr commonly referred to, as Eid is one of the most prominent Islamic festivals celebrated the world over. Also known as, the Festival of Breaking the Fast, this Eid marks the end of the holy month of Ramadan.

· During the festival you find good offers and discounts on flights specially in the Muslim regions like Saudi Arabia, Oman, UAE, Kuwait, Qatar, Iraq, and Bahrain.

· Etihad Airways schedules Ramadan flights from Al-Ain to Jeddah.

EMIRATES :Visit the Coffee Planet trolley at emirates lounges in Dubai and try two special blends for Eid: Cinnamon Flat White and Dates Latte. You can also enjoy Arabic coffee served with Mejdool dates.If you’re flying with emirates from Singapore, Malaysia, Egypt or India during Eid, step into our lounges and indulge in traditional dishes and local delicacies. The seasonal favourite Dubai Crispy Rose by Lakrids is back on board. Bite into premium Belgian chocolate infused with rose and wrapped around a chewy liquorice centre. If you’re flying with us in First Class this Eid, you can find this Danish handcrafted treat in your goodie basket and also the special vanilla ice cream.

2. Kantimathi (President)

Turkish Airlines

To mark the end of Holy month Ramzan and beginning of Eid al-Fitr festival Turkish Airlines has taken a different route to wish people on the auspicious occasion. Passengers boarding the Turkish Airlines flight will be greeted with an “Eid Mubarak” message painted in Arabic and English on the both sides of A321 aircraft.

Turkish Airlines are taking their campaign to soar heights with specially designed aircraft.

Turkish Airlines has given over 300,000 Iftar meals to the underprivileged in 18 destinations across the Middle East and Asia.

The initiative is based on Turkish Airlines core values of respect and warmth towards all those it serves. The airline, which flies to 228 international destinations, the most of any global carrier, is keen to reach out to its customers in the Middle East, one of its fastest growing markets.

As India resumed domestic passenger flights in a graded manner on Monday, hundreds of people reached the Indira Gandhi International Airport here to take early morning flights to their hometowns and workplaces.

Qatar Airways

‘Eid AI Adha Special Offers add a little extra joy to one of the most important celebrations in the Arab region.

They have given offers to their customers (i.e.) Fly with Qatar Airways and spend ‘Eid AI Adha with your loved ones in more than 150 places around the world, from Europe and Africa to East Asia and the Americas

Emirates

Keeping up its tradition to serve its customers on special occasions, Emirates airline promises to serve special Eid food onboard its flights to those travelling during Eid holidays.

To celebrate the getting together of family and friends, an Eid menu with a touch of Middle Eastern hospitality will be served onboard the Emirates A380 lounge. This includes Arabic coffee, a date cake and a selection of Emirati pastries. Chocolates in a specially designed Eid box from UAE- based gourmet chocolatiers Forrey & Galland will also be served to all customers in premium classes on all routes.

A special menu with Arabic flavours will be introduced during the celebrations for customers in all classes. Depending on the route, customers in Economy Class could sample Emirates’ signature dish, a Chicken or Lamb Machbous, and enjoy a date cake for dessert.

Malaysia Airlines

EID CHARITY

· Mercy Malaysia

Mercy Malaysia, a non-profit organization focusing on providing medical relief, sustainable health-related development and risk reduction activities for vulnerable communities in both crisis and non-crisis situations.

· Save the Children

Save Children is the largest independent children’s rights organization in the world and is active in 120 countries. They give children a healthy start in life, the opportunity to learn and protection from harm. They do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share.

JET AIRWAYS

It asks passengers to show how they are celebrating and gives the offer of winning free couple tickets to India.

Steps

· Send us your #Eidtogether family /friends’ selfie through Facebook message

· Jet Airways will upload your selfies on our Facebook page

· Share your selfies with your family and friends to get maximum likes.

· Selfies with maximum likes will win free return couple tickets to India

Kanthimathi S

Prseident

Athrill Airlines Ince.USA

www.athrillairlines.com

President@athrillairlines.com

3. Roshni(Dir, FinTech)

PROMOTION POLICIES USED BY AVIATION INDUSTRY

In this digital world, it has become very important to market your business innovatively to attract more customers and for making more sales. This is the case for every industry which is out there.

Innovative marketing strategies are important for most of the industries, especially airlines. Without some unique and never seen before marketing tactics, you can’t survive in this competitive world.The promotion policies applied by different airlines are:

1. Airlines create a loyalty program on festivals in which they can give customers specific points for free, which they can later use for various trips. Due to these reward points, a customer will always travel with that airline company. This strategy can help an airline to increase its customer base as well as to retain its existing customers.

2. Some airlines send free food samples and packets on festivals which is a unique way to make them feel special.

3. We are living in a world where people spend most of their daily time on social media. Facebook, Instagram, YouTube are all major social media platforms that you can use to reach your audience. They make pictures with their logos on that and post it on different social media platforms.

4. The airlines focus on the existing customers and provide them with extra discounts to make them feel special.

5. They use influencer marketing for boosting their business.

Roshni Sachdev

Director Fintech

Athrill Airlines Inc. USA

www.athrillairlines.com

directorfintech@athrillairlines.com

4. Anuja Malkar(MD)

Celebrate Eid Al-Fitr in Dubai

Dubai comes alive during Eid with cultural shows and performances by popular artists. It’s also a good time for shopping, with malls offering discounts and even prizes to be won. If you’re visiting Dubai during the five-day Eid weekend, go ahead and explore every corner of the emirate - you’re sure to find exciting events and activities wherever you go.

Learn more about Eid al-Fitr

Meaning ‘festival of breaking the fast’, Eid Al-Fitr marks the end of the holy month of Ramadan. Wish everyone ‘Eid mubarak’ or a ‘blessed celebration’ and join in on the fun.

Although each region has a unique Eid tradition, three things are common everywhere it is celebrated: spending the holiday with family, enjoying delicious meals together and exchanging gifts and sweets.